As a business owner, you know just how important it is to make sure each of your customer's needs are met, and that their overall experience with your brand is a good one.
What you may not know is that 92% of consumers typically read a business’ reviews in order to discover the overall quality of the customer experience prior to deciding to do business with you. That’s right 92%!
You see, customer feedback can either make or break your business's reputation. Naturally, is it safe to assume that negative reviews have a tendency to deter potential customers, while positive reviews tend to encourage them to trust your brand resulting in new business. We have all made these types of decisions when considering purchasing little items such as a book or larger purchases like a car.
Most business owners clearly agree that reviews are an important part of maintaining their brand's reputation, but did you know there is a highly effective tactic that you can add to your marketing strategy to supercharge the results those positive reviews?
Today we’re helping you Get A Crystal Vision to learn why you should consider placing your best customer reviews in the spotlight.
Highlight Your Customers' 5-Star Experiences
One of the most powerful endorsements your business can receive comes from the same customers that have already had a positive experience with you in the past. This is the digital equivalent to old school “word of mouth”.
Your perspective customers gage their expectations with the satisfaction of your previous and returning clientele. They are reading your reviews (maybe even right now)!! It is at that very moment that they are making the decision to trust your brand or not. Simply put: top-quality reviews will help your brand gain the trust of new customers.
Showcasing your best customer reviews on your website and in your marketing is incredibly effective. When I say “in your marketing”, I’m talking about your website of course, but imagine your next perspective customer seeing your 5 star reviews on your social media, on YouTube, on your Google listing and even in your email!
Leverage the Power of Video
Now imagine that fabulous 5 star review as a video!! Today, one of the most compelling methods you can use to make sure that your message is being seen and heard by your ideal audience is to utilize video. The popularity and efficacy of video marketing continues to grow year over year.
In fact, the other day I was reading the 2021 annual State of Video Marketing report put out by Wyzowl, released an annually since 2015, whichcharts usage, spend, channels and opinions among video marketers and consumers. This year’s report reveals, “Consumers continue to use video as an integral part of their journey with brands, and are excited to see even more video content in the year ahead.”
Also noted in the report, “The pandemic has overwhelmingly increased the amount of online video people watch.” and “Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding.”
It is a widely accepted fact that video is more likely to deliver your message to your audience than through just the use of still images, graphics, or plain text alone. Yeah, we know you watch those silly cat and dog videos. 😉 So do we!
So here’s that highly effective tactic that you can add to your marketing strategy to supercharge the results that positive reviews...
Combining video with reputation! It’s a powerful strategy that grabs your prospects' attention through quick and easy-to-consume video clips that highlight your 5 star reviews.
Now...stay with me… imagine that instead of the next silly cat video your perspective customers are watching your fabulous 5 star review videos on your facebook or LinkedIn! Way cool right?!
Here’s How We Can Help ...
If you'd like to put your glowing customer reviews in the spotlight where they belong, and you're interested in increasing conversions through the power of video marketing; click here to learn how to get your FREE customer review commercial video.
We can help turn your best reviews into an effective, attention-grabbing video to promote your brand and reputation like this one!
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About Bobbie Nabinger
Bobbie’s inventive approach to getting things done in business leads people to describe her as “untraditional” and “innovative”. She leads with an entrepreneurial strength stemming from her personal business ventures coupled with that of 4 generations.
When Bobbie’s not helping her clients get a crystal view of their business future, you’ll find her on adventures with her grandchildren, trying new international recipes with friends or hanging with her Dad at the family farm.