One of the first and most difficult lessons new businesses learn is that, despite your best efforts, you can't please everyone.
Eventually, an unfavorable review or comment will surface. And when this happens, a realization sets in. What people are saying about your business directly impacts your bottom line. One bad review can decrease sales, and before you know it, momentum is lost.
The only thing that is more frustrating for both you and your customers is when the reputational damage is self-inflicted through fumbled rollouts, poorly constructed designs, mismanaged campaigns, or missed branding opportunities.
In spite of this frustration, many businesses do not have a coherent marketing strategy for managing their reputation.
Marketing Solutions for Managing Business Reputations
Managing what people see when they research your business is what reputation marketing is all about. Sometimes this comes in the form of highly ranked reviews or articles. Other times it is down to the way a business presents itself - or even fails to present itself at all. The challenge of considering everything that makes up a business's reputation can be allieviated by a clear, well-designed reputation marketing strategy.
On-Page Reputation Marketing
One of the most proactive things a business can do is build its reputation by design. "On-page" reputation marketing focuses on optimizing your website. The art and science of effect website design is the most fundamental first step in business reputation marketing.
A carefully designed website that accounts for UX, content, video, funnels, flow, and more will build trust, increase sales and contribute to a business's reputation. It is one of the most crucial steps you can take to guard your business's reputation and ensure your bottom line is not only protected but thriving.
Off-Page Reputation Marketing
Managing the reputation of your business beyond the face presented by your website; also known as "off-page" reputation marketing, is more complex but achievable with a consistent strategy.
Social media management, video creation, and strategic content placement are a few of the ways a business's off-page reputation can build over time.
What comes up first when someone is searching for your business? Where do you show up when they search for your products or services? Do your campaigns, posts, and videos feel professional or amateurish? These all contribute to your business reputation and ultimately to your sales and bottom line.
Here's How We Can Help...
If you'd like to learn more about what a clear, well-designed reputation marketing strategy looks like for your business, click here to book your FREE 15 minute strategy consultation. We can help turn your best reviews into an effective, attention-grabbing marketing strategy to promote your brand and reputation to increase conversions with your good brand and reputation.
About Bobbie Nabinger
Bobbie’s inventive approach to getting things done in business leads people to describe her as “untraditional” and “innovative”. She leads with an entrepreneurial strength stemming from her personal business ventures coupled with that of 4 generations.
When Bobbie’s not helping her clients get a crystal vision of their business future, you’ll find her on adventures with her grandchildren, trying new international recipes with friends or hanging with her Dad at the family farm.