People tend to think of marketing as falling into these two categories:
B2B = Business to Business
B2C = Business to Consumer
We think of marketing like this:
B2P = Business to People
The way people think.The way people shop.
The way people see your business.
The way people feel when they do business with you.
Small and medium businesses still drive the US economy.
The way people use technology is forcing us to change the way we run our business. The way we do business!
Did you know this...
80% of people research a company online BEFORE visiting the business.
What about this one...
75% of people have a smartphone and turn to mobile search first.
You KNOW this one...
66% of business owners say finding new customers is a top concern.
But GET this...
Only 20% of small and medium businesses use digital marketing.